Web 2.0 innovations are being rapidly adopted and implemented on commercial, personal, and social networking sites across the internet. Organizations from all realms, including non-profits, large businesses, universities, and government agencies can benefit from the use of Web 2.0 and Social Media tools. Social Media tools such as blogs, RSS Feeds, wikis, knowledge bases, and social networking allow businesses of all sizes and in all industries to best use the collective wisdom and innovation of an organization's current and past employees, prospects, clients, and members of the Web 2.0 collaborative community. Attendees will be able to take-away a healthier understanding of how businesses in all industries can use the wealth of current and developing Social Media tools to facilitate robust and collaborative community and in turn, strengthen their web presence and competitive advantage.
